7. Adopt Progressive Parking and Transportation Solutions

Create a unified transportation and parking plan that incorporates City and University needs in a shared system with two main goals: to maximize resources, and to reduce single occupancy commute traffic. Approaches could include demand-response service, an organized ride-share and car share program, special transit service, employee transit subsidies and other joint programs.

Accept traffic congestion from new development as part of an urban Downtown and a necessary incentive to encourage use of public transit, bicycling and walking.

Eliminate parking requirements for new projects but create a small number of aggregated parking areas, funded by development fees, to support new retail areas.

Allow the University to meet its parking needs with the following constraints:
• All off campus parking should be located west of Ellsworth.
• Parking should be located mid-block behind other uses or as part of mixed use projects.
• New parking should be available equally for shared University and public use.
• Parking fees for all day commute parking should be equivalent to private sector rates and be the same for University and community users.